Talk About Hearing Loss. A Lot.

Why is it that everyone who develops hearing loss seems to have to start at Square 1 to figure out what to do about it?

 I was reminded of this when I read an article by Deborah Copaken called PSA: Your AirPods Pro are Hearing Aids. It appeared on Copaken’s blog Ladyparts on Substack. Generally first time writers on hearing loss get a lot wrong, but Copaken got it right. Her discovery of the facts about hearing loss, however, and the apparent novelty of the information for those who commented on the article, reminded me of how little most people know about this condition.

Copaken is only 55, so her hearing loss isn’t age related. She probably had little cause to know about hearing loss because it wasn’t affecting most of her peers. But this lack of awareness is also true for people who are 65 and even 75, when two-thirds will be affected by diminishing hearing – and a diminishing ability to communicate. They don’t know about it either.

There are lots of books and blogs about hearing loss, my own included. Jane Brody writes about hearing loss every year or so. Articles like Copaken’s appear from time to time in the mainstream press and everyone seems surprised by the news. Recent movies have focussed on hearing loss. Sound of Metal was nominated for several Oscars. It got some things about losing your hearing right and some wrong. I haven’t seen CODA, streaming on Apple TV+, but my fellow blogger and HLAA member Shari Eberts wrote that it gives a mostly accurate portrayal of the effect of communication difficulties. A new documentary called We Hear You, produced and featuring members of HLAA, is not yet available to the public. But a preview and talkback are being shown by HLAA this week. Registration is sold out but keep an eye out for it streaming elsewhere.

Why aren’t these voices heard? Why is the fact that Medicare doesn’t cover hearing aids a nasty surprise to so many? Why isn’t it understood that the ubiquitous presence of ASL interpreters is useless to 95 percent of those with hearing loss? Why is that when you note on a plane reservation that you have hearing loss (Any disabilities?) they send a wheelchair to meet you at the gate?

The answer is stigma. Hearing loss is seen as a conditioning of aging – even though 60 percent of those with hearing loss develop it before they are 60. We reject the notion of aging in our society. Some of us think aging is when you’re over 90. Until we get there, we prefer to think of ourselves as forever 40. We don’t want to be old and we don’t want to hear about it.

Hearing loss affects people of all ages. It affects people who are exposed to noise, at work or recreationally. It affects those with inherited hearing loss. It affects people treated with certain drugs, drugs that may save their lives, like some cancer drugs. It affects musicians. It affects veterans as young as their 20’s. It affects almost half a billion people around the world, disproportionately the poorest — but the wealthy can’t escape it either.

Articles like Copaken’s are valuable because they reach a new audience, people who don’t (yet) have hearing loss. My book “Shouting Won’t Help” reached a new audience as well, because I was young and worked at the New York Times. (The reaction seemed to be, Huh? She has hearing loss?) Maybe “We Hear You” will too. It’s already won some distinguished awards.

We can all contribute to raising the profile of hearing loss, with an emphasis on the essential role of communication. We can normalize it, make people aware of the needs we have and the accommodations that work for us. Talk about your hearing loss. Make yourself – and the rest of us – heard.


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

Don’t Panic. It’s Not Good for Your Hearing.

Sometimes, out of nowhere, my hearing loss catches up to me. My frustration about not hearing something important comes rushing back, a reminder of my difficult early days with hearing devices. It can quickly turn into panic.

Ordinarily I’m fine with my hearing aids and cochlear implant, supplemented by a remote mic when necessary, Otter a.i. for in-person captions, and Innocaption+ on my phone.

On Labor Day, though, there was a crisis, and I couldn’t access the direct-to-iPhone  Bluetooth link, which sends the audio to my hearing aid and cochlear implant. I had Innocaption captions, but no audio. It’s a challenging way to deal with an emergency.

Photo by Anna Tarazevich on

I am living in rural Massachusetts at the moment, in a house with a dense woody area behind it going up a hill. My dog, Ollie, likes to sit outside in the evening, ready to bound in when I call him. (Treats are involved.) 

Monday evening around 6:30 or 7, I stepped out to call him. He was on the hillside, waiting expectantly. For some reason, I looked away and when I looked back up he was gone. I heard a loud strangled cry. I ran up to the hillside, afraid he’d been snatched by a coyote or a cougar.

No sign of him. Then I realized he was behind the house, behaving strangely. He’d encountered a porcupine and had a snout full of quills. They hung off his face and rattled when he moved.

My vet was closed but had emergency information on their phone message. I called one emergency vet after another. The most I could make out of what they said — using captions, no audio — is that they were full and could take no more animals. One suggested I get him a cone so I raced to the pet store before it closed. Another customer helped me try (unsuccessfully) to snap the cone in place around his neck. It wouldn’t have helped anyway.

How could Ollie go through the night with quills in his face? That’s when I started to panic.

Meanwhile I had texted my daughter, who took over the search. She found a vet about 45 minutes away, who told her I’d have to go to a different vet an hour and a half away because they were full. Her husband, a paramedic, got on the phone. A friend once said about my daughter’s husband, somewhat enviously, “Paramedics can do everything.” Apparently this includes talking a vet into accepting one more dog. They texted me the information.

I was low on gas and so went to the gas station to fill my car. It was closed. Labor Day. I didn’t think gas stations ever closed. A second was also closed. I finally found a third.

I was able to control my panic once the vet appointment was set up, and drove the long dark drive without incident. The vet took Ollie and said she’d have to sedate him. I said I would come back in the morning. It was not a peaceful night, but at least I wasn’t sleeping in the car. I picked up Ollie at 8 am the next morning and he seemed fine, if a little groggy.

What have I learned from this incident? I knew my phone was having sporadic trouble connecting with my new hearing aid. But I put off figuring out the problem. Yesterday, I had an appointment with customer support. Bingo, a very simple solution. Answer the phone by pressing the button on the hearing aid. I tried it on my next incoming call and it worked perfectly and even took me directly to Innocaption in case I also wanted captions.

Last week I wrote about being prepared for emergencies. I hadn’t really thought of a dog with porcupine quills on Labor Day evening and a nonworking phone connection as the kind of emergency I might encounter.

If one of your hearing instruments isn’t working properly, don’t put it off. You never know when you’ll need everything working perfectly.


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

Be Prepared

This summer’s violent storms in the East and out-of-control wildfires in the West, after a winter that included a deadly freak snowstorm in Texas, are reminders that emergency preparation is important, especially for people with hearing loss.

Your hearing aid is not going to do you any good without batteries, rechargeable or replaceable. Your cochlear implant is useless without both the earpiece and the headpiece and the charger for batteries. Your assistive devices won’t work without power.

Devices should be charged and ready to go. I also recommend pads and pens for communication, in case your devices are lost or run out of power.

Even if you’re not deaf or hard of hearing, emergency preparedness is important. This week in the New York metropolitan area we saw how quickly and devastatingly danger can arise, when the remnants of Hurricane Ida resulted, at last count, in 47 deaths. The same is true with fires – you may feel safe one moment and need to evacuate the next. Everyone should have a “go bag” at hand. All of this is true as well for an emergency in your own home: a fire or gas leak or other disaster. Have everything you’ll need ready for a quick exit. And have an emergency contact list for getting in touch once you’ve left.

Flashlight: In addition to hearing instruments, make sure you have a working flashlight. The batteries last longer if they’re not in the flashlight. Have spares. I have a rechargeable flashlight, the Bolder by Anker. It holds the charge for a long time and is quickly recharged with any USB power cord. You can buy them on the Anker website or online at Amazon ($29.99) and elsewhere.

Medication. As with your hearing equipment, keep medications in one easily accessed place, ready to put into your go bag.

Mobile phone and chargers. Again, keep your phone and charger in one reliable place so you’re not running all over the house looking for phone or charger. Remember that your car probably has a power outlet that will allow recharging.

Power Bank: I consider a power bank or portable charger an essential  component in a go-bag. Wirecutter recommends another Anker product: the Anker PowerCore Fusion 111 PIQ 3.0. It’s $39.99 on the Anker site as well as at Amazon and electronics stores.

Your wallet and ID. Maybe it’s time to get rid of all those store receipts and other unnecessaries in your wallet, so you’ll easily be able to find what you need, including your driver’s license.

I’ve written several times about emergency preparedness. It’s a perennial issue for everyone, but especially for the deaf and hard of hearing. This post, Emergency Preparedness for the Deaf and Hard of Hearing, includes links to other helpful sites in planning for an emergency.

My last piece of advice is to sign up for emergency alerts issued by your city or community. In New York City, Notify NYC alerts include not just dangerous weather alerts but also power outages, public transit delays and other useful information.  


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

Sleeping with Dogs

When my dog was a puppy he slept in a crate, then he moved to a chair, then onto the bed. My husband would pick him up like a little lamb, when he came to bed after me, and move him back to the chair. After my husband died, Oliver moved permanently to the bed. I found it comforting, but more than that I also found it made me feel safer.

Oliver snoozing.

Oliver is a Tibetan Terrier, a 30-pound male with a good bark. Tibetan Terriers are not actually terriers but relatives of the Lhasa Apso and Shi Tsu, and they were originally bred as Tibetan temple dogs. They guarded the temple against intruders, sounding the alarm that would alert the larger fiercer dogs, who perhaps didn’t hear as well.

Oliver serves that purpose for me too, though I don’t have the backup fierce dogs. At my house in the country, he barks at anyone who drives or walks up the driveway, which prompts me to go to the door to see who it is. In the city, he barks when someone knocks. I don’t discourage this, although it can be annoying to people arriving. I have trained him to calm down if I tell him to, but only after I’ve determined who the visitor is.

He also barks when the phone rings, which can be handy since I don’t always hear it. This is also a response to a perceived intrusion. In my New York building, the doorman calls on the phone when we have a guest. Ollie associates any phone call with the arrival of a guest.

I wouldn’t rely on Ollie for other kinds of alerts. He is not a trained hearing dog. But we have an alarm system, and the smoke detectors are wired so that an alarm that goes off anywhere in the house sets the others off as well. Smoke in the kitchen, which I’d probably never notice from the bedroom, sets off the kitchen alarm (which I probably wouldn’t hear) and that alarm sets off the others. I’m pretty sure I could not sleep through the alarm ten feet from my bed. People with even more serious hearing loss than mine sometimes install alarms with strobe lights.

Ollie started out at the foot of the bed. Over the weeks after my husband’s death, he gradually crept up so he now he curls up against the pillows. (He’s not under the covers, and won’t be. I do have a few standards.) He’s a good sleeper and doesn’t bother me unless he thinks he’s detected an intruder, which in his case could be a deer walking through the yard or a bear knocking over the neighbor’s trashcan. I get up and look around, if he’s persistent enough. But mostly I mumble for him to settle down and I fall back asleep.

In the early months after my husband died, I’d sometimes mistake Ollie’s movements in the bed for my husband’s. My husband was also a quiet sleeper and when Ollie turned over or moved to a new spot, I would momentarily think it was my husband.

A few years ago, the Times ran an article called “Out of the Doghouse, Into the Bed.” The photos accompanying the story were very funny. The writer, Jen A. Miller, was reporting on a study from the Mayo Clinic in Phoenix. The study subjects were 40 dogs who slept in the bedroom with their owners. The dogs wore a FitBark (an activity tracker, cousin to the FitBit) and the humans wore an Activwatch2, also an activity tracker, made by Samsung, and kept a sleep diary. People slept slightly better when the dog was not on the bed, dogs slept about the same.

Not all dogs belong on the bed, or even in the bedroom. But mine is a cosy furry affectionate watchdog. We both sleep better this way.  


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

Affordable Hearing Aids are Already Here, but We’ll Still Need Audiologists.

We all want hearing aids to be more affordable. That’s the impetus behind the Over-the-Counter Hearing Aid Act of 2017. Although signed into law by President Trump, it is still not active, though it’s been on the FDA’s schedule a few times. In July, President Biden signed an executive order on Promoting Competition in the American Economy, which included a call for the FDA to issue regulations for OTC hearing aids in the next 120 days.

Audiologists should be reimbursed for their services, even if the hearing aids are bought over the counter. That’s partly up to to Medicare. A proposal to separate the cost of devices from the cost of audiological services would seem to benefit all.

The need for affordable hearing aids is also behind the movement for Medicare to cover hearing aids, which would likely have a trickle-down effect on private insurers. President Biden called for Medicare coverage for hearing services in his budget request for fiscal 2022, and it is part of the $3.5 trillion social-policy package that Senate Democrats just approved, along party lines. (This is nowhere near the last step, don’t expect any changes in Medicare soon.)

Affordable hearing aids are also behind the consumer-electronics push to issue devices. Two good devices are already available: The Bose Sound Control Hearing Aids, which go for $849.95 a pair. They are considered hearing aids by the FDA, but not OTC hearing aids even though you can buy them without an audiologist. They are the only hearing aid in their category. They’re so popular that Bose limits purchase to two pairs per customer.

The Apple Airpods Pro ($249 a pair on the Apple website) also have many of the features found in hearing aids. Apple does not advertise them as hearing devices, but experts like Abram Bailey at have praised their features and called them hearing aids in all but name.

Affordability is also behind Costco’s popularity as a hearing-aid retailer. Costco sells its own Kirkland brand as well as discounted aids from the major manufacturers. Costco has hearing professionals on staff. Consumers might want to buy at Costco and have their hearing aid services, like programming and cleaning, provided by their audiologist.


Changes in all these areas could result in widespread availability of less expensive hearing aids, but there’s another problem, which is less often discussed. Audiologists aren’t reimbursed for services that may be needed with these devices.  

Writing on, a highly regarded medical website, three prominent specialists in the hearing field, addressed the issue. Frank Lin, Charlotte Yeh, and Cristine Cassel* urged Congress to distinguish between Medicare coverage for hearing aids and Medicare coverage for the hearing-care services of an audiologist.

Audiologists aren’t needed to purchase OTC hearing aids or any of the consumer-electronics devices. But audiological care can be crucial in ensuring that you’re buying something appropriate for your hearing loss, or that you don’t have an underlying condition that is causing the loss. They can also fit those OTC hearing aids, offer advice on how best to benefit from them, and repair them if necessary – for a fee, of course. The authors call these “essential support services” in maximizing the benefit of these devices.

Those who have more severe hearing loss will still need traditional audiologist-fitted hearing aids. FDA-approved hearing aids should be covered by Medicare. The authors are not arguing that OTC hearing aids be covered, just that audiological services should be. Distinguishing these audiological services from the cost of the hearing aid helps ensure that older adults with hearing loss can safely and optimally benefit from these new technologies.

So perhaps in addition to OTC hearing aids and other FDA alternatives, we need to change the way audiologists are reimbursed. This would be good for people with less severe loss, or not enough money to buy FDA approved hearing aids. But it would be good for audiologists as well. It’s clear that the hearing aid sales model is changing. Separating coverage of hearing aids from coverage of audiological services would seem to benefit everyone.

* The authors of the STAT article: Frank Lin is an otolaryngologist and professor and director of the Cochlear Center for Hearing and Public Health at the Johns Hopkins Bloomberg School of Public Health. He was a member of the National Academy of Medicine consensus study on hearing care that recommended the FDA create rules for OTC hearing aids. Charlotte Yeh is an emergency medicine physician and chief medical officer of AARP Services, Inc. Christine Cassel is a geriatrician and adjunct professor of medicine at the University of California, San Francisco. She was a member of President Obama’s Council of Advisors on Science and Technology which recommended that the FDA create rules for OTC hearing aids. The views expressed here are the authors and do not necessarily reflect the opinions of their organizations.

For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

It’s Summertime and the Livin’ is Noisy

It’s July 4th weekend and for many of us it marks our return to at least some degree of socializing. Picnics are good. But beware fireworks, marching bands, ceremonial cannon shots. These are all part of celebrating our nation’s birthday. They are also all hazardous to your hearing health.

Fireworks can easily be 150 decibels.

That may be even more true this year. Living in relative isolation, with quick trips to the supermarket, most of us haven’t been exposed to anywhere near the amount and intensity of noise that we encountered in everyday life pre-Covid. I wonder if this respite from noise now makes us more susceptible to noise damage.

Here are a few reminders of how you can protect your hearing.

Fireworks. Don’t stay home from celebrations, but do buy yourself a good pair of earplugs. You’ll still hear the boom, and earplugs won’t diminish the visual spectacle. A website called The Best Earbuds offers advice accumulated from readers and personal experience. This article from Healthy Hearing explains why fireworks are so loud, and also offers a guide to commonly encountered noise.

Yard cleanup. Don’t use that chainsaw to cut dead limbs without a good pair of noise-canceling headphones. I don’t mean those fancy Bose headphones that people wear on airplanes (which cost around $300). Headphones specifically made for yard work are much less expensive and better protection. A chainsaw registers at about 118 decibels. The Occupational Safety and Health Administration requires ear protection in the workplace at that decibel level for any duration of time.

Auto racing. You may be a diehard NASCAR fan, but auto racing is about the same noise level as a jackhammer — that is, LOUD. 130 dBs. The drivers and crew wear headphones. So should you.

Summer workouts. You want to get rid of the Covid 15. The weather finally cooperates. But if you’re motivating yourself with music coming in to your ears through earbuds, check the decibel level. You don’t want to improve your cardiovascular health at the expense of your hearing. Some experts recommend keeping the volume at 80 percent or below..

Outdoor concerts. What could the problem be? You’re in the great outdoors. But don’t forget that music (and sports) venues are designed to retain the sound. In fact, if the noise spills over into neighboring areas, the venue may have to be redesigned. There’s a reason so many musicians and fans have hearing loss and tinnitus.  Wear noise-canceling earbuds or headphones.

It’s summertime, and the livin’ is noisy. Hold on to your hearing so you can keep on enjoying it year after year. My iPhone has a decibel meter and I imagine other smart phones do as well. Check to see what you’re being exposed to. And if it’s too loud for too long, put on your noise-cancelling earbuds or headphones.


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

The Best Hearing Aids of 2021

Forbes Health has just published an excellent guide to hearing aids. Best Hearing Aids from Audiologists 2021.

Forbes assembled a panel of three audiologists to come up with a list of best hearing aids in a variety of categories, including best hearing aid overall, best hearing aid for low budgets, best for tinnitus, best for outdoor enthusiasts, and more.

Drop-down text boxes under each device provide further information. The listings are followed by some sensible advice about how to buy a hearing aid.

This seems like a very helpful guide for those considering hearing aids for the first time as well as for those who already have them but need new ones. It’s important to remember, however, that this is just a guide. It’s not a shopping list. Even though a hearing aid is ranked “best,” it may not be right for your hearing. Another hearing aid style or brand may work better. Cost is also a factor. The most expensive is not always the best.

The three audiologists are:

  • Abram Bailey, a doctor of audiology, Forbes Health Advisory Board Member and founder of
  • John Coverstone, a doctor of audiology in New Brighton, Minnesota, and host of the AudiologyTalk podcast
  • Lee Weissman, a doctor of audiology and master of science in biomedical engineering with Hear So Good in Novato, California

The package was edited by Kim Acosta, the lead editor at Forbes Health.

Another recent “best hearing aids” list was published by Explore Health, in 2020. also published a list in 2021. It’s interesting to compare recommendations.


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

Rain Delay

Here on the East Coast, Memorial Day weekend was rained out. Not only rained out but chilled out. I am currently in western Massachusetts, where the temperature hovered at 45 or lower and the rain was incessant. I worried about my newly planted vegetables. Frozen eggplant?

But it was also kind of a relief. The governors of both New York State and Massachusetts had just announced that the shutdown was over. We could see friends and family, go to parties, barbecues, pools, the beach.

Apologies in advance to the person sitting on my left. There’s no way I”ll hear you. Maybe I’ll catch a few words from the person on the right. The green centerpiece will make hearing across the table impossible.

I’m vaccinated, doubly. I feel safe in a small group of friends. But do I feel comfortable?

No. As I wrote a few weeks ago (The Return of Social Anxiety), the end of the shutdown means a return to in-person life, in the real world. I’d been invited to a few small Memorial Day weekend gatherings, and I was looking forward to them. But I was also deeply relieved when they were canceled because of the weather.

The previous weekend, during a heat wave, I went to a birthday celebration for an old friend. There were nine of us around an outdoor table. The house was beautiful, the hosts were gracious, the food was delicious, and I was glad to be there to celebrate my friend’s birthday.

But I couldn’t hear. I was open about it. I used the captioning app (If I had had an Android phone, I’d have used Google Live Transcribe.) I practiced mindful listening (see Learn How to Listen). I corralled a friend to be my interpreter. Thank you D. But I left feeling a little sad.

These were good friends, kind, helpful friends who did their best for me. I was younger than most of them but also deafer than all.

What a conundrum. I want to be invited. I want to see old friends and meet new friends and eat nice food and feel part of life. But it’s so hard.

I am privileged. I only have hearing loss. I can see (with glasses), I can walk (if sometimes unsteadily). I can taste (though spicy food makes my mouth hurt and dairy products make me sick). I have my garden, my friends, my children, my dog. I lost my husband last year, but we had time to prepare, and for me to move forward.

The only thing I lack – and have not come to terms with — is my hearing.

Thanks to technology, I even have way more of that – my hearing – than I would have just a generation ago. I’m not an old lady sitting in the corner with an ear trumpet. I’m still me. I’m still here.

But as I think of my new life, emerging from the Covid cocoon, I know I need to strategize about this reentry. Figure out what’s worth it and what’s not, and how to make the best of it.

Seeing my friends is worth it, even if I have to follow up with them individually the next day to ask what it was we were talking about.

Seeing my family is worth it, even if I have to constantly interrupt and say “What?” — or, my preference, “What are we talking about?” If I miss a name, I’ll interrupt and say, “Who?” and then if I still don’t get it, “Spell it for me.”

What’s not worth it? For me, going to a restaurant is not worth it. I can never follow conversations and I also have to monitor the food to make sure it doesn’t include dairy.

Going to the movies is not worth it. Juggling the cup-holder caption device, or wearing the glasses on top of my own glasses, returning the device if it’s incorrectly programmed. I’ll watch at home, thank you, with captions.

Parties. It’s fun to dress up, so I might go. But I won’t stay long because it isn’t fun to spend an evening befuddled.

Public meetings. Yes, if there is CART captioning. No, if there isn’t.

Religious services. Maybe, if there’s CART. No if there isn’t. But even if there is CART I still won’t hear the music properly.

Weddings and funerals. Yes, but. Under some circumstances I might ask for CART. Under others – the wedding is being held in an area where there aren’t CART providers – I’d go anyway. I might use my iPhone captions, but most people regard pulling out your smart phone at a wedding or funeral to be outrageously rude. It’s hard to explain what you’re doing, especially to people sitting some distance from you.

Graduations. Yes. Most schools and universities are way ahead in terms of providing access. Contact the institution’s disability coordinator.

Live sports events. Yes. Hearing doesn’t really matter.

There’s my list of wills and won’ts. I’m interested in readers’ thoughts. Please comment!

My fellow blogger Shari Eberts just posted on essentially the same topic. I guess it’s on a lot of our minds. Hers is How Will a Post-Pandemic World Look to People with Hearing Loss.

The New Bose Hearing Aid

This week a new hearing aid goes on the market that costs a fraction of most hearing aids, has FDA approval, and can be bought directly by the consumer without seeing an audiologist. Moreover, it comes from Bose, which has a stellar reputation in the field of sound technology.

Three and a half years ago Bose announced that the FDA had approved a hearing aid that consumers would fit and program themselves, using an app on their smart phone. But no new product appeared, and some wondered if they’d given up.

Last week, surprising many, Bose announced that its SoundControl hearing aid would be available starting on Tuesday May 18th at a cost of $849 per pair. The hearing aids are intended for people with mild to moderate hearing loss. There’s a 90 day trial period. For now they are available only in five states: Massachusetts, Montana, North Carolina, South Carolina, and Texas, but distribution will cover all the states within a year. The aids have a behind-the-ear component and a dome in the ear, and look like a standard hearing aid. For photographs and a more detailed discussion, read Karl Strom’s article in Hearing Review. The image below is from Hearing Review.

The consumer uses the Bose Hear App on a smart phone to personalize the sound levels. The Bose Hear App has just two controls: World Volume (how loud you need it to be to hear in your environment) and Treble & Bass, which allows you to refine the sound according to your needs. The app also allows you to change the direction of the microphones, from Everywhere to Front, which is helpful in noise. You can also change the Left/Right Ear balance.

The aids use standard 312 hearing-aid batteries, with a battery life of up to four days depending on how and how often the hearing aid is used. (If you are already a hearing-aid user, you know that some batteries seem to have a lifespan of about 10 minutes, but that’s the battery’s fault, not the device’s.) Many people prefer rechargeable batteries.

This hearing aid is not for me or for most readers of my blog, who tend to have more severe loss. But they may be for those who could benefit from a hearing aid but are deterred by cost ($2400 per aid, on average). You can go on the Bose product page and take a hearing test to see if the Bose aid is right for you. Consumers can also try out the hearing aid virtually, wearing headphones, and see how the fitting works.

Since the product is not yet available, there are no user reviews, but I’d love to hear from anyone who tries them out. Just add a comment to this post. A study done by Bose with Northwestern comparing the Bose to prescription hearing aids found that users were happier with Bose’s sound quality than they were with prescription aids.

The Northwestern study also found no difference in hearing-in-noise performance and customer satisfaction in those using prescription-fitted hearing aids and the Bose. Abram Bailey of Hearing Tracker noted that the product used in the study had closed earbud-like tips. The marketed product has tips more like a standard dome that fits loosely in the ear. Bailey wrote that open tips provide less bass, and a “fundamentally different sound quality.” He would like to see Bose replicate its findings using the patented SoundControl product.

Standard hearing aids offer many features that the Bose does not. These include Bluetooth compatibility. You program the hearing aids using Bluetooth (and the Bose app) but you can’t listen to phone calls or stream music or podcasts the way you can with Made-for-iPhone or Made -for-Android aids. Hearing Review suggested that this decision may have been made to provide for longer battery usage. They also have no telecoil, which means you can’t take advantage of hearing loops and other assistive listening devices without an additional streamer.

The Bose SoundControl is not an over-the-counter hearing aid. The FDA approved it under its DeNovo review pathway, for devices for which nothing like it has previously been marketed. OTC Hearing Aids have been delayed again and again, and are not on the 2021 spring regulatory agenda, which covers reviews scheduled through October. “If the FDA doesn’t address OTC hearing aids during the current session, wrote Abram Bailey, the timeline would be pushed back to mid-2022 at the earliest.(The original review period was supposed to conclude in August 2020.) See below for a more detailed analysis of how the FDA schedule might work.

I’m all in favor of hearing aids being as widely used as possible. Bose’s new hearing aid may be a combination of the right price with the right technology at the right time. Over the years, as the Bose consumer ages and experiences more severe loss, this hearing aid may turn out to have been a gateway device. But the earlier you treat, the better. If the Bose introduces hearing aids to people who then go on to need (and buy) standard hearing aids, that’s good for everyone.


Footnote on FDA and OTC hearing aids, from Hearing Tracker:

“If the FDA doesn’t address OTC hearing aids during the current session, the timeline would be pushed back to mid-2022 at the earliest. Once the rulemaking meeting occurs, a ~60 day public comment period begins, after which FDA has up to 180 days to issue the final regulations. Conservatively, there is an ~8 month delay from rulemaking meeting to regulation issuance, so if FDA addresses OTC in the Fall 2021 session, we could expect to see new regulations anywhere from June 2022 to February 2023.”


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on

The Mask Problem: Solved

No question about it, masks have been a pain for people with hearing aids. The elastic ear piece gets tangled with the behind-the-ear hearing-aid component and sometimes pulls it off. Wearing a mask has been not only annoying but sometimes disastrous when coupled with hearing aids or cochlear implants. I lost a cochlear implant (found by a neighbor, thankfully).

But most of us wore them anyway, each figuring out our own imperfect solution. Take off the hearing aid? Anchor everything with a hat? Get new, completely in-the-ear hearing aids? Use a mask that goes behind the head rather than behind the ear?

My solution was to take off my c.i. when I wore a mask. The mask still got tangled with the hearing aid in my other ear, but it was easier to manage. Not wearing my cochlear implant definitely negatively impacted my hearing, and not wearing your cochlear implant is not a good idea. Nor is not wearing a mask until the CDC tells us it’s okay.

Last week I was at my audiologist’s office and I noticed she was wearing a headband with one large button on each side just behind the ear. Her mask looped over the buttons. She doesn’t wear hearing aids but her ears get tired wearing a mask all day, she told me, and the mask is much more comfortable with the headband, which goes over the ears.


The minute I got home I Googled “headband with buttons for mask” and up came dozens of choices. I ordered one headband to try it out. It was perfect. Soft, stretchy, tight enough to fit but not give me a headache. Then I ordered three more, in different colors and patterns.

I won’t name the brand because what works for me might not work for you. But Google “headband with buttons for mask” and take your pick. Or go to a store like Walmart.

I have no need for four headbands, but I love them. They’re fun. They’re also great for sports, and fit both men and women.

Pictured above are just some of the many choices. (Clearly I’m a bit late to this discovery.) Prices vary widely. Most expensive is not necessarily best.


For more about living with hearing loss, read my books “Smart Hearing: Strategies, Skills and Resources for Living Better With Hearing Loss” and “Shouting Won’t Help: Why I and 50 Million Other Americans Can’t Hear You.” Both are available as ebook and paperback on